For service businesses that want more customers
We find where you’re losing customers. Then we fix it.
A free 30-minute growth + AI audit. We break down your whole business, show you what it’s costing you, and hand you the plan.
Apply for your free AI audit
- We break down your whole business
- We find what's missing
- We show you what we'd add
Not ready? Call Mia, our AI, first: (689) 345-9108
Sound familiar?
You’re already paying for customers you never get.
The phone rings while your front desk is with a customer.
It goes to voicemail. The caller doesn't leave one. They call the next business on the list.
You pay for marketing and can't say what it brought in.
Leads came in. How many were answered, how many booked, how many showed up? Nobody can tell you.
People book, then don't show.
Nobody reminded them, and nobody called to find them a new time.
You have years of past customers nobody has contacted.
The easiest customers you'll ever win are the ones who already chose you once.
None of this is your team doing something wrong. A person can hold one conversation at a time. The audit finds which of these is costing you the most, and what to do about it first.
The 30 minutes
Five places a customer can slip away.
We follow one customer from the moment they hear about you to the day they come back, and mark each step green, yellow or red.
- 1 of 5FoundWhere new customers come from today, what you spend to get them, and what a new one is worth to you.
- 2 of 5AnsweredWho picks up, and what happens at lunch, after five and on weekends. We'll already have called, so we'll tell you what we heard.
- 3 of 5BookedOf the people who get through, how many end up on your calendar. And what happens to the ones who say they'll think about it.
- 4 of 5ShowedHow many no-shows a week, who reminds people, and whether anyone rebooks the ones who miss.
- 5 of 5Came backWhether anyone asks for the review, and when your past customers last heard from you.
What you leave with
Worth having, even if you never hire us.
Your scorecard
Each of the five marked green, yellow or red, so you can see the whole path a customer takes at a glance.
What your biggest leak costs
Worked out with you on the call, from your own numbers. Not an industry average.
A plan, in order
What to fix first, second and third. In writing, in your inbox the same day.
A straight answer
What we'd build for you and what it would cost. And if we're not the right fit, we'll say so.
Don’t take our word for the AI part
Call her before you book anything.
This is Mia. She’s an AI, and she’s the one who’d be answering your phone. Ask her anything: what she does, what we do, how it would work for your business. If she doesn’t impress you, don’t book the audit.
Ask her anything about what she does and what we do. She’ll even answer as your front desk if you ask. Calls run a few minutes and aren’t recorded.
On your call
We go down this list. Whatever’s missing, we can build.
You don’t pick a package. We look at your business, show you which of these you’re missing, and you choose what you want built.
- Ad EngineBrings new customers to your phone.
- AI ReceptionistAnswers every call, day or night.
- AI Text-BackTexts back the calls you miss.
- AI SchedulerBooks straight onto your calendar.
- AI Follow-UpChases every lead until they book.
- AI RemindersReminds people, and rebooks no-shows.
- AI Review GetterAsks happy customers for a review.
- Win-BackBrings your past customers back.
- WebsiteBuilt to turn a visitor into a call.
- Google + AI SearchSo people find you when they look.
- Plus moreWhatever else your audit shows is missing.
Why it works: we run both halves. An ad agency doesn’t control your phone. An answering service doesn’t control your leads.
What you pay depends on what we build: a one-time setup plus a monthly fee, with exact numbers on your audit. Ad spend goes from your card straight to the ad platform, in an account you own. Texting starts once the phone carriers approve your number, usually within a few days to a couple of weeks.
Results
The advertising half isn’t new for us.
Our team’s numbers and our clients’ own words, from running ads for home service companies. The front desk is the newer half, which is why we’d rather you call Mia than take our word for it.
- Clients
- 148+
- Ad Spend
- $10M+
- Lead Response Time
- <60s
- Revenue Generated
- $90M+
$1.4M$3.5M+
a month
“When we started with Margin, we were doing around $1.4M a month. We’ve since had months over $3.5M. It feels less like hiring a marketing agency and more like adding an entire growth team.”
Jonny StoeckerParagon RoofingUnder $1M$2M+
a month, now the norm
“We came to Margin doing just under $1M a month, and now $2M+ months have become normal for us. The biggest difference is we’re not just generating more opportunities, we’re actually converting more of them.”
Mike HeitzmanGorman Roofing$500K$2M+
a month, four months later
“We came to Margin doing around $500K a month. Four months later, we had our first $2M+ month. For the first time we actually had the infrastructure to handle that kind of growth.”
Progressive Roofing$18M+ a year$180K$1.7M
a month, nine months later
“When we started with Margin, we were doing around $180K a month. Nine months later, we crossed $1.7M in a month. Our sales reps spend their time selling roofs now instead of chasing leads.”
Valentine RoofingStarted at $180K a month
Before you book
Who this isn’t for.
- Businesses bringing in under $25,000 a month.What we set up wouldn't pay for itself yet, and we'd be taking your money too early.
- Businesses that can't take on more customers.If your calendar is full and your phones are covered, you don't need us.
- Anyone shopping for a list of leads.We build the system that turns a lead into a customer who shows up. We don't sell lists.
- Anyone who wants an AI that pretends to be a person.Mia says what she is when someone asks. That isn't up for change.
Questions
Asked before every audit.
Is the audit really free? What's the catch?
It's free. At the end we tell you what we'd build for your business and what it would cost, or that we're not the right fit, and you decide. The plan is yours either way.
What do I need to bring?
Rough numbers are enough: about how many new enquiries you get a month, how many book, how many don't show, and what a new customer is worth to you. If you don't know them, that's a finding too.
Who is on the call?
One of the people at Margin who builds and runs these systems. It's a video call on Google Meet; we email you the link.
What does it cost if we go ahead?
It depends on what we build for you. It's a one-time setup plus a monthly fee. You get exact numbers on the audit, once we know what your business needs.
How fast can it be live?
Mia can be answering your calls within 14 days of our kickoff call. Texting starts once the phone carriers approve your business's texting number, which they require for every business and usually takes from a few days to a couple of weeks. We handle the paperwork. Ads go live within 30 days.
Will callers know they're talking to an AI?
Mia never pretends to be a person. If someone asks, she says she's the office's AI assistant. The easiest way to judge how she sounds is to call her: (689) 345-9108.
What kinds of businesses is this for?
Service businesses that want more customers and can't afford to waste the ones they get: home services, dental and medical offices, med spas, law firms, auto shops, salons and many more.
Pick a time. Bring your numbers.
Thirty minutes from now you’ll know where your customers are going, and what it would take to keep them.
Apply for your free AI audit.
- We break down your whole business
- We find what's missing
- We show you what we'd add