The Peptide Business Launch Checklist

This is the checklist we run against every peptide build. Work it top to bottom and you launch in about two weeks. Skip items and you will find out which one you skipped somewhere between week four and week ten, usually when a processor calls.

1. legal and structure

1. 1.Lane confirmed in writing: research use only, or clinical with a licensed prescriber. Not both.
2. 2.Entity formed. LLC for RUO; PC plus MSO structure for clinical where corporate practice of medicine rules apply.
3. 3.Healthcare regulatory attorney engaged and given your actual site copy, not a template, for review.
4. 4.Terms of sale, privacy policy, refund policy, shipping policy drafted and posted.
5. 5.RUO buyer attestation at checkout, or patient consent and intake for clinical.
6. 6.Product liability insurance bound.
7. 7.For clinical: prescriber licensure confirmed in every state you plan to advertise into, and pharmacy partner agreement signed with their legal basis documented.

2. payment processing (start day one)

1. 1.High-risk merchant application submitted with accurate product description. No miscoding.
2. 2.Second processor application submitted in parallel for redundancy.
3. 3.Rolling reserve terms understood and modeled in your cash flow at 5 to 10 percent for 180 days.
4. 4.Billing descriptor set to your brand name plus a support phone number.
5. 5.Chargeback alert service configured.
6. 6.Refund policy and process documented so support can act without escalation.

3. sourcing and product

1. 1.Manufacturer qualified: facility standards documented, lot COAs with HPLC and mass spec provided.
2. 2.Independent third-party verification completed on your own samples. Do not rely on manufacturer results alone.
3. 3.Purity spec agreed in writing, typically above 98 percent.
4. 4.MOQ and lead time confirmed in writing. Expect 500 to 2,000 units and 3 to 8 weeks.
5. 5.Second supplier qualified before you need one.
6. 6.Private label packaging, labels, and lot coding produced, with labeling matched to your lane.
7. 7.Opening inventory at 6 to 10 weeks of projected cover.

4. store

1. 1.Product pages showing milligram size, purity, price per milligram, and a link to the lot COA.
2. 2.Public COA library, one page per lot, kept current.
3. 3.Bundle architecture: single, 3-pack at 12 to 15 percent off, multi-compound kit at 15 to 20 percent off.
4. 4.Subscribe and save at 10 to 15 percent, promoted at checkout.
5. 5.Free shipping threshold set just above target AOV.
6. 6.Checkout tested end to end on the live high-risk gateway with a real card.
7. 7.Mobile load time under 2.5 seconds. Most of your traffic is mobile and impatient.
8. 8.Age gate and attestation enforced for RUO, or intake gate before checkout for clinical.

5. tracking and analytics

1. 1.Meta pixel installed and domain verified in Business Manager.
2. 2.Conversions API implemented server-side with event deduplication verified in Events Manager.
3. 3.Aggregated Event Measurement priorities configured.
4. 4.GA4 and a server-side container configured for cross-checking.
5. 5.Post-purchase how-did-you-hear survey live as an attribution sanity check.
6. 6.A contribution margin dashboard, not just a ROAS dashboard. Include COGS, fulfillment, processing, and reserve.

6. fulfillment

1. 1.3PL onboarded with lot-level tracking capability.
2. 2.Cold chain packouts validated for any SKU requiring them, with transit time limits documented.
3. 3.Packaging drop-tested. Vial breakage is a silent margin leak and a chargeback source.
4. 4.Same-day or next-day cutoff confirmed and published on the site.
5. 5.Shipping notification with tracking automated.
6. 6.Reship and damage policy documented and funded at 2 to 4 percent of revenue.

7. creative and campaigns

1. 1.15 to 25 launch creatives produced across static, UGC-style video, and founder or provider to camera.
2. 2.Every asset checked against the approved claims document: no personal attributes, no before-and-after, no outcome promises, no implied diagnosis.
3. 3.Landing page for each angle, matched to the ad it serves.
4. 4.Campaign structure: one consolidated prospecting campaign, one retargeting campaign.
5. 5.First-month budget of $10,000 to $15,000 committed as a learning budget.
6. 6.Weekly creative production cadence scheduled. Creative fatigue is the main reason scaling accounts stall.

8. email and retention

1. 1.Welcome and education series, 4 to 6 emails.
2. 2.Abandoned cart and abandoned checkout flows, using COAs as the trust unlock rather than discounts.
3. 3.Post-purchase: confirmation, shipping, storage and handling guidance appropriate to your lane, review request.
4. 4.Replenishment flow timed to actual usage cycle.
5. 5.Winback at 60 and 90 days.
6. 6.SMS for shipping and replenishment only, with proper consent capture.

week-one metrics to watch

• —Contribution margin per order. If it is negative, stop scaling and fix AOV before touching creative.
• —Checkout completion rate. Under 45 percent usually means shipping cost surprise or gateway friction.
• —Delivery time actuals versus promised. Late first deliveries predict non-repeat better than any other signal.
• —Chargeback and dispute count. Any dispute in week one deserves a root cause investigation.
• —Ad rejection rate. More than a couple means your claims document needs tightening before the account takes damage.
• —Support ticket themes. The top three questions in week one should become product page copy in week two.

the launch is not the hard part. the hard part is that everything you skipped in week one comes due in week eight, all at once.

None of this constitutes legal or medical advice. Regulation of specific compounds and of telehealth practice varies by state and changes often. Have a healthcare regulatory attorney review your model, your labeling, and your live site before you sell anything.