the peptide playbook

how to sell peptides

everything we've learned taking med spas from zero to selling peptides online — compliance, payments, ads, sourcing, and marketing. written by the team that scaled LIVV Well over 1,200% in six months.

selling peptides

How to Sell Peptides in 2026: The Complete GuideHow to sell peptides legally and profitably in 2026: pick your lane, get high-risk payments approved, run compliant ads, and ship in under two weeks.11 min read How to Sell Peptides Online: Store, Payments, and AdsThe operator playbook for selling peptides online: store architecture, high-risk payment processing, compliant Meta ads, fulfillment, and the flows that drive reorders.10 min read How to Start a Peptide Business From ScratchA step-by-step build for starting a peptide business: legal lane, entity, sourcing, processor, store, ads, and fulfillment, with real costs and timelines.11 min read How to Sell Peptides at Your Med SpaHow med spas add a peptide program: prescriber workflow, pricing, retail vs prescription lanes, staff scripts, and the online reorder channel that doubles LTV.10 min read How to Sell GLP-1 Products Online LegallyThe compliant path to selling GLP-1 programs online: prescriber requirements, 503A vs 503B, telehealth licensure, advertising rules, and pricing that works.11 min read What It Actually Costs to Start a Peptide BusinessA real line-item breakdown of peptide business startup costs: legal, sourcing, inventory, high-risk processing, store, 3PL, creative, and first-month ad spend.10 min read How to Price Peptides for ProfitHow to price peptides so you actually make money: cost stacking, price per milligram, bundle architecture, subscription pricing, and the CAC math that sets your floor.10 min read Peptide Profit Margins: What to ExpectReal peptide profit margins by model: gross margin, contribution margin after ads and processing, and the net numbers operators actually take home.10 min read How to Sell Peptides Without Getting Your Accounts BannedWhy peptide brands lose ad accounts and merchant accounts, and how to build a compliant funnel that stays live: policy rules, landing page hygiene, and account structure.11 min read The Peptide Business Launch ChecklistA complete pre-launch checklist for peptide brands: legal, sourcing, processing, store, tracking, fulfillment, creative, and the day-one metrics to watch.9 min read Selling BPC-157: What Brands Need to KnowBPC-157 is the highest-demand research peptide online. Here is the real market, margin, sourcing, and compliance picture for brand operators.9 min read Selling Semaglutide Products CompliantlySemaglutide is the biggest demand curve in aesthetics and the most regulated. Here is how brands and med spas build a compliant, durable GLP-1 offer.10 min read Selling Tirzepatide: Demand, Margins, and RulesTirzepatide is the fastest-growing GLP-1 demand in aesthetics. Here is the operator view on demand, program margins, sourcing, and the compliance line.9 min read The NAD+ Opportunity for Med SpasNAD+ is one of the highest-margin, highest-repeat categories in aesthetics. Here is the operator view on demand, formats, pricing, and compliance.9 min read Selling Glutathione at Your Med SpaGlutathione is a top-three med spa add-on and a fast-growing ecommerce category. Here is the operator guide to formats, margins, and the compliance line.8 min read Peptide Blends: Why They SellBlends are the highest-AOV, hardest-to-compare products in peptides. Why they convert, what they really cost you operationally, and how to build them well.8 min read GHK-Cu: The Skin and Beauty Peptide MarketGHK-Cu is the one peptide with a clean consumer retail path. Here is the market, the cosmetic vs research split, margins, and how to build the SKU.8 min read TB-500: Market Guide for BrandsTB-500 is the classic attach SKU in research peptides. The demand picture, sourcing and COA expectations, margins, and how to market it compliantly.8 min read The Best-Selling Peptides Right NowWhich peptides actually sell in 2026, why, and what each one requires operationally. A demand and margin ranking for brand operators, not a dosing guide.10 min read Choosing Your Peptide Product MixHow to build a peptide catalog that funds its own growth: acquisition drivers, attach SKUs, subscription anchors, and the margin math behind the mix.10 min read

med spa marketing

Med Spa Peptide Marketing: The Complete PlaybookThe full playbook for med spa peptide marketing: offer design, compliant Meta ads, funnels, email flows, and the numbers that make it profitable.11 min read How Med Spas Make Money With PeptidesThe real unit economics of peptides in a med spa: margins, program pricing, patient lifetime value, and what a launch actually earns in the first 90 days.10 min read How to Add Peptides to Your Med Spa MenuA step-by-step operator guide to adding peptides to a med spa: compliance structure, sourcing, pricing, staff training, payments, and a two-week launch sequence.10 min read The Highest-Margin Med Spa Revenue Streams in 2026A ranked breakdown of med spa revenue streams by margin, scalability and room dependency — and where peptides and memberships actually fit in 2026.10 min read How to Build an Online Store for Your Med SpaHow to build a med spa online store that survives compliance and payments: platform choice, product structure, subscriptions, 3PL, and what converts.10 min read Med Spa Marketing Strategies That Actually WorkThe med spa marketing strategies that produce measurable revenue in 2026 — database marketing, Meta creative volume, offer design, and retention systems.10 min read Selling Peptides In-Store vs Online: Do BothIn-clinic vs online peptide sales for med spas: margins, retention, compliance and logistics — and why the hybrid model beats either channel alone.9 min read Turning One-Time Patients Into Repeat Peptide BuyersHow med spas turn one-time patients into monthly peptide buyers: onboarding, check-in cadence, reorder flows, and the retention math that funds growth.10 min read How to Launch a GLP-1 Program at Your Med SpaA step-by-step guide to launching a compliant GLP-1 weight program at a med spa: protocols, pricing, intake, marketing, retention and the numbers.11 min read How Med Spas Should Price Peptides and TreatmentsA pricing framework for med spa peptides and treatments: margin targets, program vs per-vial pricing, discounting mistakes, and how to raise prices safely.10 min read How to Choose a Peptide Marketing AgencyHow to vet a peptide marketing agency: the questions to ask, the red flags, real pricing models, and what a good first 90 days actually looks like.10 min read Choosing a Med Spa Marketing AgencyWhat separates a real med spa marketing agency from a lead-gen shop: scope, pricing, KPIs to hold them to, and the questions that expose thin operators.10 min read DIY vs Done-For-You: Launching a Peptide BrandAn honest cost, time, and risk comparison of building a peptide brand yourself versus hiring it out — with the specific failure points of each path.11 min read How Long It Takes to Launch a Peptide BrandA realistic timeline for launching a peptide brand — week by week for a fast build, month by month for a DIY one, and what actually causes delays.9 min read Scaling a Peptide Brand to $100k/MonthThe actual mechanics of getting a peptide brand from first sales to $100k/month: creative volume, offer economics, retention, and the four common plateaus.11 min read The KPIs That Actually Matter for Peptide BrandsThe real KPI set for a peptide brand — with definitions, target ranges, and the vanity metrics to stop reporting. Built for operators, not dashboards.10 min read Why Most Peptide Brands Fail in Year OneThe eight failure modes that kill peptide brands in year one — payments, margin, creative, compliance, sourcing — and the early warning signs for each.11 min read CAC and LTV Math for Peptide BrandsHow to calculate CAC, LTV, contribution margin, and payback for a peptide brand — with worked examples and the mistakes that make bad businesses look good.11 min read Hiring In-House vs Working With an AgencyA real cost and capability comparison for med spas: what an in-house marketing hire actually delivers versus an agency, and when the hybrid model wins.10 min read Case Study: How We Scaled a Med Spa Over 1,200%The LIVV Well engagement: the starting constraint, what we built, the creative engine behind 294 live ads, and what actually drove 1,200%+ growth.10 min read

meta ads

Advertising Peptides on Meta: What Actually Gets ApprovedWhat actually gets approved when advertising peptides on Meta: compliant claims, RUO framing, landing page rules, and the account structure that stays live.11 min read RUO Peptides and Meta Ads: The Compliance PlaybookThe full compliance playbook for advertising research-use-only peptides on Meta: RUO classification, ad copy rules, site requirements, and account structure.12 min read Why Meta Bans Peptide Ads (And How to Stay Live)The real reasons Meta bans peptide ads — policy triggers, account history, landing page crawls — and the compliant structure that keeps accounts running.11 min read Your Peptide Ad Account Got Banned. Here's What HappenedA diagnostic walkthrough of why peptide ad accounts get banned on Meta, how to appeal correctly, and how to rebuild a compliant structure that stays live.11 min read Peptide Ad Creative That Converts and Stays LiveThe creative formats, hooks, and scripts that convert for peptide brands on Meta while staying inside ad policy. Real angles, real structure, no claim risk.12 min read Facebook Ads for Med Spas: A Complete GuideA complete operator guide to Facebook and Instagram ads for med spas: policy limits, campaign structure, creative, offers, tracking, and what to actually budget.12 min read Meta Ads Compliance for Supplements and WellnessHow Meta ad policy applies to supplements and wellness brands: which claims are allowed, what triggers rejection, DSHEA basics, and compliant copy frameworks.11 min read Peptide Ads: Real ROAS BenchmarksReal ROAS benchmarks for peptide and med spa Meta ads — blended vs platform-reported, creative-level outliers, and the margin math that decides what's actually good.11 min read How to Scale Peptide Ad Spend Without Blowing UpA practical framework for scaling peptide and med spa ad spend on Meta — budget cadence, creative volume, account structure, and the operational limits that break first.12 min read Setting Up a Med Spa Ad Account the Right WayStep-by-step setup for a med spa Meta ad account: business manager, verification, pixel and CAPI, domain, page structure, and compliance guardrails from day one.11 min read

compliance

Is It Legal to Sell Peptides? What You Need to KnowSelling peptides online is legal in narrow, specific ways. Here is what separates a compliant research-use-only business from one that gets shut down.10 min read Research Use Only (RUO): What It Actually MeansRUO is not a magic disclaimer. Here is what research use only actually means legally, what a real RUO operation looks like, and where operators get it wrong.9 min read The Peptide Compliance Checklist for 2026A practical, operator-level compliance checklist for peptide businesses: entity, labeling, site, ads, payments, sourcing, insurance, and the review cadence.11 min read RUO Disclaimers and Labeling Done RightWhat belongs on a research-use-only label, where disclaimers actually have to appear, and the labeling mistakes that quietly create regulatory exposure.9 min read Med Spa Peptide Regulations: What Owners Must KnowHow peptide rules actually apply to med spas: prescribing, compounding, supervision, corporate practice, and where the online and in-clinic models diverge.11 min read Selling Peptides and State-Level RulesFederal law is only half the picture. Here is how state pharmacy, medical practice, telehealth, and consumer protection rules shape a peptide business.10 min read How to Make Your Peptide Website CompliantA page-by-page audit of what a compliant peptide website looks like: product pages, checkout, blog, FAQs, and the copy that quietly creates exposure.10 min read COAs and Third-Party Testing: Why They MatterWhat a certificate of analysis actually proves, how to read one, which tests matter for peptides, and why per-lot independent testing is non-negotiable.10 min read Managing Liability in a Peptide BusinessWhere liability actually comes from in a peptide business, which risks insurance covers, and the operational controls that keep an incident from becoming a company-ending event.10 min read What You Can and Cannot Claim in Peptide MarketingThe claim rules that actually govern peptide marketing, what compliant ad and email copy looks like, and how to sell hard without making a single prohibited claim.11 min read

operations

Peptide Payment Processing: The Complete GuideHow peptide payment processing actually works: underwriting, high-risk MIDs, reserves, descriptors, routing and redundancy that survives scale.11 min read High-Risk Merchant Accounts for Peptide BrandsWhat a high-risk merchant account really is, how peptide brands get approved, what underwriters want, and how to keep the MID once you have it.10 min read Why Stripe Shuts Down Peptide StoresStripe closes peptide accounts because of its acceptable use policy and aggregate risk model. Here is exactly what triggers it and what to do instead.9 min read What to Do When Your Processor Freezes Your FundsA frozen merchant account is a cash flow emergency. Here is the exact 48-hour playbook, what risk teams want, and how to get funds released.10 min read Choosing a Payment Processor for Supplements and WellnessHow to evaluate payment processors for supplements, peptides and wellness brands: underwriting fit, reserves, caps, subscriptions and real cost.10 min read Payment Routing: How to Stop Losing SalesPayment routing and cascading recover declined transactions and keep you online during outages. How multi-MID routing actually works, and how to set it up.9 min read Reducing Chargebacks in a Peptide BusinessChargebacks end high-risk merchant accounts. Here are the real thresholds, the top dispute reasons, and the operational fixes that keep your ratio low.10 min read Payment Processing for Med Spas Selling PeptidesYour in-clinic card terminal will not process online peptide sales. How med spas add a separate ecommerce MID without risking the clinic account.10 min read Accepting Payments in High-Risk EcommerceThe complete operator's view of high-risk ecommerce payments: underwriting, reserves, redundancy, fraud tooling, cash flow and the rules you cannot break.11 min read Peptide Checkout Optimization That Lifts RevenueCheckout is where paid traffic turns into revenue or disappears. The peptide-specific fixes that lift conversion and cut chargebacks at the same time.10 min read Peptide Sourcing: How to Find a Supplier You Can TrustHow to source peptides from documented suppliers: COA verification, HPLC and mass spec, endotoxin testing, lot traceability, MOQs and landed cost math.10 min read Private Label Peptides: Build Your Own BrandHow private label peptides work: choosing a manufacturer, label and artwork requirements, MOQs, lead times, cost stack, and launching fast.9 min read How to Vet a Peptide SupplierA practical supplier audit for peptide brands: document requests, COA verification, sample testing, contract terms, and the red flags that end a deal.10 min read 3PL Fulfillment for Peptide BrandsHow to pick and run a 3PL for peptides: cold storage, lot control, pick accuracy, cutoff times, cost structure, and the questions most brands forget.10 min read Cold Chain Shipping for PeptidesBuild a peptide cold chain that holds: packout design, gel pack math, seasonal profiles, cutoff schedules, monitoring, and what to do when one fails.10 min read Peptide Packaging and Labels That Build TrustPeptide packaging and labels that survive cold storage and earn trust: label content, materials, lot coding, COA lookup, cartons, tamper evidence.9 min read Inventory Management for Peptide BrandsInventory management for peptide brands: reorder points, FEFO and expiry control, lot traceability, safety stock math, and cash tied up in cold storage.10 min read White Label vs Private Label for PeptidesWhite label vs private label peptides: MOQs, lead times, cost, control and differentiation — plus which to start with and when to switch.9 min read Understanding Peptide MOQs and Unit EconomicsHow peptide MOQs work and how to model unit economics: landed cost, amortizing setup costs, price break math, cash cycle, and negotiating smaller runs.10 min read Building a Peptide Brand From Product to PackagingThe full build for a peptide brand: SKU selection, supplier vetting, spec and labels, cold-chain 3PL, compliance, payments, then ads — in order.11 min read Peptide Email Marketing That Actually PrintsHow peptide brands build email programs that drive 25-35% of revenue: flows, segmentation, subject lines, and compliant copy that converts.10 min read The Email Flows Every Med Spa Should RunThe complete flow stack for med spas selling peptides online: triggers, timing, email counts, and what each message says. Built from live accounts.10 min read The Abandoned Cart Flow for Peptide BrandsThe exact cart and checkout abandonment flow for peptide brands: triggers, timing, three emails, SMS layering, and why the first email should not discount.9 min read Building a Reorder Flow That Doubles LTVHow to build a peptide reorder flow: per-product timing, three emails, supply-cycle triggers, and the segmentation that turns one-time buyers into repeat customers.9 min read The Welcome Flow That Converts First-Time BuyersA 5-6 email welcome flow for peptide and med spa brands: what each email says, timing, branching, and why the founder story outperforms every offer email.9 min read SMS Marketing for Med SpasHow med spas run compliant, profitable SMS: TCPA consent mechanics, 10DLC registration, flow structure, send cadence, and realistic revenue benchmarks.10 min read Winback Campaigns for Lapsed Peptide CustomersHow to win back lapsed peptide customers: when to trigger, the four-email sequence, why the goodbye email converts best, and what a realistic reactivation rate is.9 min read Email Deliverability for Supplement and Wellness BrandsSPF, DKIM, DMARC, domain warming, list hygiene, and complaint rates — the deliverability playbook for supplement and wellness brands in a filtered category.10 min read How to Increase LTV in a Peptide BusinessThe levers that move lifetime value in a peptide brand: repeat rate, AOV, bundles, subscription, retention flows, and how LTV sets your allowable CAC.10 min read Should You Run a Peptide Subscription?When a peptide subscription makes sense, what churn to expect, how to price it, cancellation and pause flows, and the compliance and processing risks to plan for.10 min read Building a Peptide Website That ConvertsHow to build a peptide website that converts: page structure, COA display, mobile speed, checkout friction, and the trust layer buyers actually look for.10 min read Peptide Product Pages That SellThe peptide product page anatomy that converts: above-fold structure, COA placement, purity data, objection order, and mobile details that cost sales.10 min read Med Spa Website Conversion: Fixing What LeaksWhere med spa websites lose bookings and revenue: slow mobile pages, buried booking, no online store, weak tracking. A practical audit and fix order.9 min read The Landing Page Funnel for Peptide OffersThe landing page funnel that works for peptide offers: advertorial or direct, page structure, upsell path, and the compliance rules you cannot break.10 min read Shopify for Peptides: What Works and What Gets You Shut DownRunning peptides on Shopify: what the platform allows, how stores get shut down, payment processing reality, and the setup that survives a review.10 min read Structuring an Offer That Beats Price ShoppingHow to structure a peptide offer so buyers stop comparing vial prices: value stack, guarantee, subscription framing, and honest bundle math.10 min read Bundles and AOV: Raising Order ValueBundle mechanics and AOV math for peptide stores: tier design, per-unit pricing, order bumps, upsells, and how AOV raises your ad spend ceiling.9 min read Server-Side Tracking: Why Your Pixel Is LyingWhy browser pixels undercount conversions and how server-side tracking works: CAPI, event deduplication, match quality, and what to fix first.10 min read Peptide Ecommerce Conversion Rate BenchmarksRealistic peptide ecommerce conversion rate benchmarks by traffic source, plus add-to-cart, checkout and AOV ranges, and how to find your leak.9 min read Trust Signals That Make People Buy PeptidesThe trust signals that move peptide buyers: third-party COAs, named labs, purity by method, real reviews, shipping transparency, and honest policy pages.9 min read

skip the learning curve

we'll build the whole thing for you — compliant, in-store, and online, in under two weeks.