How Margin works for law firms.
For the person who needs a lawyer tonight, and calls down the list until someone answers.
Where cases slip away today.
- Someone needs a lawyer on a Saturday night. They call down the list, and your line goes to voicemail.
- Intake is on another call. The new enquiry leaves no message and doesn't call back.
- A consultation was booked for next week. Nobody reminded them, and they didn't come.
What we set up for you.
Ads on Facebook and Instagram
Run for you, in an ad account you own, for the cases you want more of.
Google profile and ranking
So people nearby find you when they search for a lawyer.
Mia answers every call
Day, night and weekends. Or only the calls your intake team misses.
Missed calls texted back
A caller who hangs up gets a text from your firm, offering to help.
Booking onto your calendar
The consultation goes on your calendar while they're on the line.
Reminders and rebooking
A reminder before the consultation, and a new time if they miss it.
Follow-up until they book
Whoever enquired and didn't book is followed up until they book or say no.
Your portal
Every call, text and booked consultation in one place, open any time.
Monthly report and strategy call
What the ads brought in, what got booked, and what we change next.
This is where we'd start with most law firms. What you actually need is decided on your audit, and you only pay for the pieces you use.
Calls can go live within days of your kickoff call. Texting starts once the phone carriers approve your number, usually a few days to a couple of weeks. Ads go live within 30 days.
What you'd be able to see.
Every call, text and booking, in one place you can open any time. Yours would show:
- Enquiries answered after hours
- Consultations booked this month
- Who is waiting for a call from your team, and since when
- What each booked consultation cost in ads

Rather hear it?
Mia is the AI who'd be answering your phone. Ask her anything about us.
Call Mia and ask how she'd answer the phone for a law firm.
Call Mia nowCall (689) 345-9108Questions law firms ask.
Can she do intake without giving legal advice?
Where intake ends and legal advice begins is gone through for your firm on the audit, before anything is built: what she asks, what she says, and what she never says. Anything she shouldn't handle goes to your team as a short list of people to call back, with the whole conversation attached.
Can she screen for the cases we take and turn away the ones we don't?
On your audit we go through the cases you take, the ones you don't, and what a caller should be told in each. You'll be told plainly what she would handle and what would come to your team.
Is what a caller tells her confidential?
Confidentiality and call recording are gone through for your firm on the audit, before anything is built. You'll be told plainly who can see a conversation, whether calls are recorded, and what callers are told.
Does it work with our case management software?
On your audit we look at the calendar and software you use and tell you plainly what connects and what doesn't.
Can she do intake in Spanish?
Other languages are gone through on your audit, before anything is built. Tell us which languages your callers speak, and you'll be told plainly what she can take and what would go to your team.
We already use an answering service. Why change?
Keep them if you like. Mia can pick up only the calls your team misses: at lunch, after hours and when the lines are busy. Your audit shows what's worth adding and what isn't.
Apply for your free AI audit.
- We break down your whole business
- We find what's missing
- We show you what we'd add