Margin Media

How Margin works for plumbers.

For the calls that come in while you're under a sink, and the burst pipe at midnight.

Where jobs slip away today.

  • You're under a sink with both hands full. The phone rings out in your pocket.
  • A pipe bursts at midnight. They call down the list until somebody picks up.
  • Someone wants a price for a new water heater. By the time you call back, they've stopped answering.

What we set up for you.

  • Ads on Facebook and Instagram

    Run for you, in an ad account you own, for the jobs you want more of.

  • Google profile and ranking

    So people nearby find you when they search for a plumber.

  • Mia answers every call

    Day, night and weekends. Or only the calls you can't get to.

  • Missed calls texted back

    A caller who hangs up gets a text from your company, offering to help.

  • Booking onto your calendar

    The job goes on your calendar while they're on the line.

  • Reminders and rebooking

    A reminder before you arrive, and a new time for anyone who wasn't home.

  • Follow-up until they book

    The estimate that went quiet is followed up until it's a yes or a no.

  • Review requests

    After the job, Mia asks your customer for a review.

  • Your portal

    Every call, text and booked job in one place, open any time.

  • Monthly report and strategy call

    What the ads brought in, what got booked, and what we change next.

This is where we'd start with most plumbers. What you actually need is decided on your audit, and you only pay for the pieces you use.

Calls can go live within days of your kickoff call. Texting starts once the phone carriers approve your number, usually a few days to a couple of weeks. Ads go live within 30 days.

What you'd be able to see.

Every call, text and booking, in one place you can open any time. Yours would show:

  • Calls answered at night and on weekends
  • Jobs booked this month
  • What each booked job cost in ads
  • Every emergency call, with the whole conversation
Mia's daily report in the Margin portal: who reached out, calls answered, people texted, appointments booked. Sample office with made-up people.
Mia's daily report, the first thing an owner sees each morning. Sample office; the people are made up.
See it with a sample business

Rather hear it?

Mia is the AI who'd be answering your phone. Ask her anything about us.

Call Mia and ask how she'd answer the phone for a plumber.

Call Mia now

Questions plumbers ask.

A pipe bursts at midnight. Does that call reach me?

Mia answers at midnight the same as at midday, and anything urgent is passed straight to your team. On your audit we go through who is on call and how an emergency should reach them, before anything is built.

Does it work with the software I schedule jobs in?

On your audit we look at the calendar and software you use and tell you plainly what connects and what doesn't.

Can she quote a price, or take a call-out fee?

That is gone through on your audit, before anything is built: what you want callers told about price, and whether a fee can be taken on the call. You'll be told plainly what she can and can't do. Anything she shouldn't handle goes to your team as a short list of people to call back, with the whole conversation attached.

I already pay an answering service. Why switch?

Keep them if you like. Mia can pick up only the calls your team misses: at lunch, after hours and when the lines are busy. Your audit shows what's worth adding and what isn't.

How much do I have to spend on ads?

The ad budget is your money, in an ad account you own, paid from your card straight to the platform. Where to start it is part of your plan.

How much of my time will this take?

The 30-minute audit, then a kickoff call. We do the building. After that you open your portal when you want to see what came in.

Apply for your free AI audit.

  • We break down your whole business
  • We find what's missing
  • We show you what we'd add

A 30-minute video call on Google Meet.

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