Margin Media

How Margin works for roofers.

For the homeowner who asks for an estimate tonight, while you're still up on a roof.

Where estimates slip away today.

  • A homeowner fills in your form in the evening. You see it the next afternoon, from a roof.
  • A storm comes through and the phone doesn't stop. The calls you can't get to go to whoever picks up.
  • You gave the estimate. They said they'd think about it, and nobody followed up.

What we set up for you.

  • Ads on Facebook and Instagram

    Run for you, in an ad account you own, for the roofs you want more of.

  • Mia answers every call

    Day, night and weekends. Or only the calls you can't take from a roof.

  • Missed calls texted back

    A caller who hangs up gets a text from your company, offering to help.

  • Booking onto your calendar

    The estimate goes on your calendar while they're on the line.

  • Reminders and rebooking

    A reminder before the appointment, and a new time if they miss it.

  • Follow-up until they book

    The homeowner still thinking it over is followed up until yes or no.

  • Your portal

    Every lead, call, text and booked estimate in one place.

  • Monthly report and strategy call

    What the ads brought in, what got booked, and what we change next.

This is where we'd start with most roofers. What you actually need is decided on your audit, and you only pay for the pieces you use.

Calls can go live within days of your kickoff call. Texting starts once the phone carriers approve your number, usually a few days to a couple of weeks. Ads go live within 30 days.

What you'd be able to see.

Every call, text and booking, in one place you can open any time. Yours would show:

  • Estimates booked, and how many showed
  • How fast each new lead got its first call or text
  • What each booked estimate cost in ads
  • Everyone still being followed up
Mia's daily report in the Margin portal: who reached out, calls answered, people texted, appointments booked. Sample office with made-up people.
Mia's daily report, the first thing an owner sees each morning. Sample office; the people are made up.
See it with a sample business

Rather hear it?

Mia is the AI who'd be answering your phone. Ask her anything about us.

Call Mia and ask how she'd handle a new roofing lead.

Call Mia now

Questions roofers ask.

Are the leads mine alone, or sold to other roofers too?

They come from your own ads. Your ads run in an ad account you own, the ad budget goes from your card straight to the platform, and everyone who responds is answered in your company's name.

How fast does a new lead get a call?

Every lead is called or texted within a minute and followed up until they book or say no. You can read every conversation in your portal.

I've been burned by lead sellers. What's different?

A lead seller can't control what happens after the lead comes in. We answer the phone too, your ads run in an account you own, and what we promise is in writing.

How much do I have to spend on ads?

The ad budget is your money, in an ad account you own, paid from your card straight to the platform. Where to start it is part of your plan.

Does it work with the software we run jobs from?

On your audit we look at the calendar and software you use and tell you plainly what connects and what doesn't.

Apply for your free AI audit.

  • We break down your whole business
  • We find what's missing
  • We show you what we'd add

A 30-minute video call on Google Meet.

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