How do I book accident patients before they call another chiropractor?
By the Margin Media team · Updated
A chiropractor books accident patients before they call another office by answering on the first ring and offering an exam time during that call. People hurt in a car accident often phone several chiropractic offices in one sitting, at odd hours, and take the first real appointment offered. A call-back the next morning tends to arrive too late.
Why do accident patients call several offices?
Accident patients call several offices because they are sore, shaken and in a hurry, and they have rarely needed a chiropractor before. They have no regular office, so they work down the search results until somebody picks up and gives them a time.
They also call when they can: in the evening after dealing with the car, or on a weekend. Those are the hours a chiropractic front desk is closed.
What does the caller need to hear?
The caller needs to hear a calm voice, a short set of questions and a time. Keep the first call simple. Take their name, number, when the accident happened and when they can come in. Leave the paperwork and the detail for the visit.
Do not let the front desk promise anything about a claim, a settlement or what care will be covered. Those are questions for the patient's insurer and their attorney, and for your team to handle properly in person.
Where does the booking get lost?
The booking gets lost at one of four points, and each one can be checked this week. Listen to your own voicemail greeting and look at last month's call records to see which applies to you.
- The call rings out because the desk is busy or the office is closed.
- The caller reaches voicemail and does not leave a message.
- The desk answers but says someone will call back with a time.
- The exam is booked two days out with no reminder, and the patient goes elsewhere in between.
How does Margin help a chiropractic office reach accident patients first?
Margin puts Mia, an AI receptionist, on your line day and night. She answers when the accident patient calls, takes the details you want collected and books the new-patient exam onto your portal calendar while they are still on the line. The office is told.
Anyone who calls and does not book is followed up by text until they book or say no, once carriers approve your texting number. Mia does not discuss claims or coverage. Those questions go to your team as a call-back with the conversation attached.
What Margin sets up for this.
- Mia, the AI receptionist, on every call
- Booking onto your calendar
- Follow-up until they book or say no
- Reminders and no-show rebooking
What a business needs is decided on its audit. It is a one-time setup fee and a monthly fee, with exact numbers on the audit.
How Margin works for chiropractors and physical therapistsSee the portal with a sample business
Related questions
How soon should a chiropractor see an accident patient who calls?
That is a clinical and scheduling decision for the chiropractor, not something a marketing page should set. The front desk point for a chiropractic office is simpler: give the caller a definite time during the first call, so they stop phoning other offices.
Should a chiropractic front desk answer insurance questions from accident callers?
Only with answers the chiropractor has approved in writing. Accident cases involve insurers and sometimes attorneys, and a chiropractic front desk that guesses can create real problems. A safe first call takes the details, books the exam and leaves the rest for the visit.
Can a chiropractor advertise to people who have been in a car accident?
Rules on advertising to accident victims vary by state and by ad platform, and some states restrict it. A chiropractic office should check its own state board's rules and each platform's health advertising policy before running anything aimed at accident patients.