How do I get more HVAC replacement leads, not just repair calls?
By the Margin Media team · Updated
To get more HVAC replacement leads, aim your marketing at the replacement decision instead of the breakdown: ads and pages about new systems, a simple way to ask for an estimate, and follow-up that lasts as long as the decision does. Replacement buyers compare companies for days or weeks, so the company that stays in touch gets the job.
Why do my ads bring repair calls instead of replacements?
Ads bring repair calls when they are aimed at breakdown searches and sent to a general page. Someone with no cooling wants a tech today. Someone thinking about a new system is asking different questions: what size, what kind, how long it takes, whether to repair or replace. If nothing you publish answers those, the replacement buyer never finds you.
What are the steps to bring in more replacement estimates?
Work from the search to the signed job. Each step can be done by an HVAC company with its own people, and in this order.
- Decide which replacement jobs you want more of, and the service area you want them in.
- Run search ads aimed at people looking for a new system, separate from your repair ads.
- Send those ads to a page about replacement only, with one clear way to ask for an estimate.
- Have techs flag every ageing system they see, and offer that customer an estimate before they leave.
- Answer every estimate request within a minute, and put the visit on the calendar while they are on the line.
- Follow up every open estimate on a set schedule until the customer says yes or no.
Where do replacement leads go missing?
Replacement leads go missing after the first contact, not before it. The request comes in while the office is buried in service calls, the callback happens the next day, and by then another company has been out. Or the estimate is given, the customer says they will think about it, and nobody calls again. Both leaks can be fixed without spending more on ads.
How does Margin bring in replacement work for an HVAC company?
Margin builds and runs the ads for the jobs you want more of, on Facebook and Instagram, in an ad account you own. Each campaign gets its own booking page. The ad budget is your money, paid straight to the platform.
Mia, the AI receptionist, answers the calls, books the estimate, and keeps texting anyone who asked but did not book until they book or say no. Texting starts once phone carriers approve your number. Bookings land on the portal calendar and your office is told.
What Margin sets up for this.
- Ads on Facebook and Instagram, in an account you own
- Mia, the AI receptionist, on every call
- Booking onto your calendar
- Follow-up until they book or say no
What a business needs is decided on its audit. It is a one-time setup fee and a monthly fee, with exact numbers on the audit.
How Margin works for HVAC companiesSee the portal with a sample business
Related questions
Are Google Ads or Facebook ads better for HVAC replacement leads?
Google search ads reach people already looking for a new HVAC system, so they are the sensible place to start. Facebook and Instagram reach homeowners who have not started looking, which suits an HVAC company with a clear replacement offer and the patience to follow up.
How long does an HVAC replacement customer take to decide?
It varies with the season and the state of the old system. A failed unit in a heat wave is decided fast. An ageing HVAC system that still runs can be thought about for weeks, which is why follow-up matters more on replacements than on repairs.
Should HVAC techs or salespeople give replacement estimates?
Either can work for an HVAC company. What matters more is that the estimate visit is booked quickly, that the customer is reminded before it, and that every estimate given is followed up until there is a clear yes or no.