Why does my law firm website get visitors but no calls?
By the Margin Media team · Updated
A law firm website gets visitors but no calls when it is built to describe the firm instead of helping a worried person take the next step. The phone number is hard to tap, the page talks about the attorneys before the visitor's problem, and the contact form leads to an inbox nobody watches.
What is a visitor to a law firm's site trying to do?
They are trying to find out, quickly, whether you handle their kind of problem and how to reach a person. They are often on a phone, often upset, and often comparing three firms in three tabs. A site that makes them read a history of the firm before showing a number loses them to the tab that didn't.
What should you check on your own site?
Open the site on your phone, not your desk computer, and pretend you were served with papers this morning and need a lawyer today. Look for these six things.
- A phone number at the top of every page that dials when tapped.
- A first screen that names the problem you solve and the area you serve.
- A separate page for each practice area, so an ad or a search lands somewhere specific.
- A short form that asks for a name, a number and a sentence, and nothing more.
- A page that loads fast on mobile data.
- A clear statement of what happens after they call or send the form.
Is the website really the problem?
Sometimes it is not. Check whether the site is producing calls and forms that then go unanswered. Send your own form at eight in the evening and time the reply. Ring the number on the site at lunch. If nobody responds, the site is doing its job and the leak is at the desk.
How does Margin rebuild a law firm website?
Margin builds or rebuilds the site to turn a visitor into a call: a page for each practice area, the number and a booking route always in reach, and wording a person understands on the first read. Mia, the AI receptionist, can then answer the calls the site produces, and a missed caller is texted back within a minute once phone carriers approve the firm's texting number. Check your state bar's rules on website wording.
What Margin sets up for this.
- A website built to turn a visitor into a call
- Mia, the AI receptionist, on every call
- Missed calls texted back within a minute
What a business needs is decided on its audit. It is a one-time setup fee and a monthly fee, with exact numbers on the audit.
How Margin works for law firmsSee the portal with a sample business
Related questions
Does a law firm need a new website or just changes to the old one?
It depends on what is wrong. If a law firm's site is sound but hides the phone number and has one page for every practice area, changes may be enough. If it is slow and hard to use on a phone, a rebuild is usually less work.
Should a law firm website have online booking?
It helps the visitor who would sooner pick a time than make a call, especially at night. A law firm should offer both: a number that is answered and a way to book a consultation without speaking to anyone first.
How do I know how many calls my law firm website produces?
Compare the site's visitor numbers with the calls and forms that arrived in the same week. If your law firm cannot tell which calls came from the site, that is the first thing to fix, before any redesign.