How do I get more kitchen remodel leads without buying shared leads?
By the Margin Media team · Updated
A remodeling company gets kitchen leads of its own by making homeowners contact it directly: ads in an account it owns, a Google profile full of finished kitchens, and a page that asks for one thing, a consultation. A shared lead is sold to several contractors. A direct enquiry rings one phone, yours.
Why do shared leads feel like a race?
A shared lead feels like a race because it is one. The same homeowner's details go to several contractors within minutes, and whoever calls first sets the tone. The homeowner did not choose you, so the first conversation is about price instead of the kitchen. You pay for the lead whether or not you reach them.
How do you build your own supply of kitchen enquiries?
You build it by owning each step between the homeowner's search and your phone. It has to be done in order, because an ad that leads to a weak page or an unanswered phone only buys silence.
- Decide which project you want more of, such as full kitchen remodels, and build everything around that one job.
- Open the ad accounts in your own company's name so the history stays with you.
- Write ads that name the project and your service area, so repair calls and far-away homeowners pass by.
- Send each ad to a page about that project alone, with finished photos and one button to book a consultation.
- Fill your Google profile with kitchen photos, your true service area and reviews that mention kitchens.
- Make sure every call and form is answered within minutes, including evenings, when homeowners plan remodels.
What does it take to keep the enquiries coming?
It takes patience and counting. A kitchen is a long decision, so the homeowner who clicked this month may sign in the spring. Follow each enquiry from the ad to the consultation to the signed contract. Then do the sum with your own numbers: ad spend, divided by the consultations that were actually held.
How does Margin do this for a remodeler?
Margin builds and runs the ads on Facebook and Instagram, in an ad account you own. The ad budget is your money, paid straight to the platform. Each campaign gets its own booking page, and everyone who responds is answered in your company's name.
Mia, Margin's AI receptionist, answers the calls those ads produce, day or night, and books the consultation onto your portal calendar, and your office is told. Missed callers get a text within a minute once the phone carriers approve your texting number. Ads go live within 30 days.
What Margin sets up for this.
- Ads on Facebook and Instagram, in an account you own
- Mia, the AI receptionist, on every call
- Booking onto your calendar
- Missed calls texted back within a minute
What a business needs is decided on its audit. It is a one-time setup fee and a monthly fee, with exact numbers on the audit.
How Margin works for remodelersSee the portal with a sample business
Related questions
Are exclusive remodeling leads better than shared leads?
An exclusive remodeling lead is one homeowner contacting one company, so there is no race and less talk about price. Shared leads can still fill a calendar for a new remodeler. The test is the same for both: what each held consultation cost you, counted with your own numbers.
How long do remodeling ads take to produce kitchen jobs?
Enquiries can arrive soon after remodeling ads go live, but signed kitchens take longer, because homeowners plan for months. Judge the first weeks by consultations booked and held, and judge the signed work over a longer stretch.
Do I need a big ad budget to get my own kitchen remodel leads?
There is no single right budget for a remodeling company. Work backwards: how many consultations you can run a week, how many of those you sign, and what a kitchen is worth to you. That sum tells you what a booked consultation can cost before it stops making sense.