How fast should a roofer call back a new lead?
By the Margin Media team · Updated
A roofer should call or text a new lead back within a minute or two, while the homeowner still has the phone in their hand. A homeowner asking about a roof is often asking more than one roofing company, and the first to reach them with a firm inspection time has the advantage. By the next afternoon, the choice has often been made.
Why does a minute matter so much?
A minute matters because of what the homeowner does in the next ten. They filled in your form, then the next roofer's, then put the phone down and started dinner. Reach them in that first minute and you are a helpful company. Reach them tomorrow and you are an unknown number during a meeting.
What gets in the way for roofers?
Speed is hard in roofing because the people who would call back are on roofs. Leads arrive as an email to an inbox, a notification on a rep's phone, or a voicemail. Each waits for someone to climb down. Evening and weekend leads wait longest, and those are the hours homeowners have time to ask.
How can a roofing company get faster?
A roofing company gets faster by taking the first reply off the people on the roof. The first contact only has to be quick, friendly and able to offer a time. The selling can wait for the inspection.
- Send every form lead an instant text that offers inspection times, not just a thank-you.
- Have missed calls texted back automatically.
- Give one person, not everyone, the job of first contact during office hours.
- Cover evenings and weekends with a service or an AI receptionist that can book.
- Measure the minutes from lead to first contact every week.
How does Margin speed it up for roofers?
With Margin, every lead is called or texted within a minute and followed up until they book or say no. Mia answers calls day and night, texts back missed callers, and books the inspection onto your portal calendar. The portal shows how fast each new lead got its first call or text.
Texting starts once carriers approve your business's texting number, which takes days to a couple of weeks. Until then the calls are covered and the texts are not.
What Margin sets up for this.
- Mia, the AI receptionist, on every call
- Missed calls texted back within a minute
- Follow-up until they book or say no
- Your portal: every call, text and booking
What a business needs is decided on its audit. It is a one-time setup fee and a monthly fee, with exact numbers on the audit.
How Margin works for roofersSee the portal with a sample business
Related questions
Is calling a roofing lead back the same day fast enough?
Same day is better than next day, and it is still slow. A homeowner who asked several roofing companies for an inspection may have agreed a time with the first one to reach them before the afternoon is out.
Should a roofer call or text a new lead first?
Do both if you can. Call first, because a conversation books the inspection fastest. If there is no answer, send a text straight away saying who the roofing company is and offering two times. People who ignore unknown numbers still read texts.
How do I measure my roofing company's response time?
For each lead last month, write down when it arrived and when someone first reached out, then look at the typical gap. If your roofing company has no record of both times, send a test form yourself on a weekday evening.