Why does my roofing company miss so many calls?
By the Margin Media team · Updated
A roofing company misses calls because the people who could answer are on a roof, driving between inspections or already on another call. Homeowners ring during the working day, at lunch and in the evening, and a new caller who reaches voicemail often phones the next roofer instead of leaving a message. The fix is something that always picks up.
When do roofers miss the most calls?
Roofers miss calls at the times homeowners are free to make them. Four stand out. You can find your own in two minutes: call your number at 12:15, at 5:40 and on Saturday morning, and count the rings.
- Mid-morning to mid-afternoon, when the owner and crews are on roofs.
- Lunch, when the office person steps out.
- After five and at weekends, when homeowners are home and looking up at the ceiling.
- The days after a storm, when every line is busy.
What does a missed call cost?
A missed call costs whatever that homeowner's job would have been worth, multiplied by how often it happens. Do the sum with your own numbers: missed calls a week, times the share of callers who normally book an inspection, times the share of inspections you sign, times your usual job value. Calls that came from ads cost twice, because you paid for the ring.
What are the ways to cover the phone?
There are four real options, and each suits a different company. Forwarding to the owner's mobile costs nothing and fails on a roof. An office hire answers well during office hours only. An answering service takes messages around the clock but may not book. An AI receptionist answers every call and books, but is not a person.
How does Margin cover a roofer's phone?
Margin puts Mia, an AI receptionist, on your line. Your number forwards to her always, or only when nobody picks up. She answers questions, takes messages, books the inspection onto your portal calendar and tells the office. If a caller asks for a person, she tells the office and steps aside.
A caller who hangs up is texted back within a minute, once carriers have approved your texting number. Cost is a one-time setup fee and a monthly fee, with exact numbers on the audit.
What Margin sets up for this.
- Mia, the AI receptionist, on every call
- Missed calls texted back within a minute
- Booking onto your calendar
- Your portal: every call, text and booking
What a business needs is decided on its audit. It is a one-time setup fee and a monthly fee, with exact numbers on the audit.
How Margin works for roofersSee the portal with a sample business
Related questions
How many calls does a typical roofing company miss?
There is no honest single figure, and your roofing company's own number is easy to get. Ask your phone provider for last month's call log and count the calls that were not answered or went to voicemail, during and after working hours.
Do homeowners leave voicemails for roofers?
Existing customers often do. A new homeowner comparing roofers has little reason to, because the next roofing company is one tap away. Treat every missed call with no message as a lead and call or text it back at once.
Should the owner of a roofing company answer the phone himself?
It works while the company is small, and the owner is the best person to win a job. It stops working when he is on a roof or in an inspection for much of the day. That is the point to have something else answer first.