How do I follow up with cosmetic surgery leads without being pushy?
By the Margin Media team · Updated
A cosmetic surgery practice follows up without being pushy by being useful, spaced out and easy to stop. Each message should offer something, such as an answer or a consultation time, and every patient should be able to say no and hear nothing further. Pushy is repeating the same ask too often. Patient is staying in touch for months.
Why do cosmetic surgery leads need so much follow-up?
They need it because the decision is slow. A patient may think about a procedure for months, talk to a partner, save money and wait for the right time of year. An enquiry is one moment in that. A practice that makes one call and files the lead has opted out of the rest of the decision.
What does a respectful follow-up routine look like?
It looks like a short series of messages that get further apart, each with a reason to exist. Set it up once and run it the same way for everyone.
- Reply to the first enquiry within minutes, answer what they asked, and offer a consultation time.
- Send one short message a few days later asking whether they have any questions before deciding.
- Space later messages further apart, and give each one a different, useful reason for writing.
- Tell patients in plain words how to stop the messages, and stop at once when they ask.
- Keep the procedure out of any message someone else might read on a locked screen.
- Record every contact in one place so two people never chase the same patient.
- Pass anyone who replies with a clinical question to the coordinator or surgeon.
What makes follow-up feel pushy?
Three things make it feel pushy: frequency, pressure and ignoring a no. A message every day is too many. A message that invents a deadline is pressure. A message sent after someone said 'not now' is the one they remember. Leave out countdowns and anything that plays on how a patient feels about their appearance.
How does Margin follow up for a cosmetic surgery practice?
Mia, Margin's AI receptionist, follows up by text with everyone who enquired and did not book, until they book or say no. You can read every conversation in your portal. On your audit we go through how long your patients take to decide and what the follow-up should say.
Texts come from your practice's own texting number and start once carriers approve it, which takes days to a couple of weeks. When a patient wants a person, she tells your team and steps aside.
What Margin sets up for this.
- Follow-up until they book or say no
- Your portal: every call, text and booking
- Mia, the AI receptionist, on every call
What a business needs is decided on its audit. It is a one-time setup fee and a monthly fee, with exact numbers on the audit.
How Margin works for cosmetic and elective medical practicesSee the portal with a sample businessThe Surgery Accelerator, for plastic surgeons
Related questions
How long should a cosmetic surgery practice keep following up with a lead?
Until the patient books or says no. A cosmetic surgery practice should match the length of its follow-up to how long its own patients take to decide, which you can find by comparing enquiry dates with booking dates in your records.
Is it better to text or call cosmetic surgery leads?
Text suits follow-up because the patient can reply privately and in their own time. A cosmetic surgery practice should still call when the patient asks for a call, or when a question is too detailed for a message.
What should a cosmetic surgery follow-up message say?
Something short and useful: an offer to answer questions, or a couple of consultation times. A cosmetic surgery practice should avoid naming the procedure in a text, avoid pressure, and make it easy to say no.