What is missed call text back for an HVAC company?

By the Margin Media team · Updated

Missed call text back sends a text to anyone whose call an HVAC company did not answer, within about a minute, from the company's own texting number. It tells the caller you saw the call and asks how you can help. The conversation continues by text, so the customer has a reason not to phone someone else.

How does it work on a busy HVAC day?

A customer calls while the office is on another line. Nobody picks up. Within a minute their phone shows a text from your company saying sorry we missed you, and asking what is going on with their system. They reply from wherever they are. The exchange carries on until a visit is booked or the question is answered.

What does it do well, and what doesn't it do?

It does one thing well: it reaches the caller before they have booked with someone else, without anyone in the office lifting a finger. People who would never leave a voicemail will answer a text.

It does not answer the phone. A caller who wants to talk still heard ringing first. It cannot reach landlines. And a text that nobody then replies to is no better than voicemail, so something has to carry the conversation.

Why can't texting start on day one?

Texting cannot start on day one because phone carriers require every business to register its texting number before it sends messages to customers. Approval takes from a few days to a couple of weeks. An honest provider will tell you this up front. Plan for it before your busy season, not in the middle of it.

How does Margin set up text back for an HVAC company?

Margin sets it up so the text comes from your company's own texting number, and Mia carries the conversation: she answers questions, finds an open time and books the service call onto your portal calendar, and your office is told.

Margin handles the carrier paperwork. Text back can run alone behind your office, or alongside Mia answering the calls themselves. Every thread is in your portal to read, so you can see what each customer was told.

What Margin sets up for this.

  • Missed calls texted back within a minute
  • Mia, the AI receptionist, on every call
  • Booking onto your calendar
  • Your portal: every call, text and booking

What a business needs is decided on its audit. It is a one-time setup fee and a monthly fee, with exact numbers on the audit.

The Margin portal calendar: every appointment Mia booked, by day. Sample office with made-up people.
Every appointment Mia booked, on one calendar. Sample office; the people are made up.

How Margin works for HVAC companiesSee the portal with a sample business

Related questions

Does missed call text back replace answering the phone at an HVAC company?

No. It is a safety net for the calls an HVAC company misses, not a substitute for answering. A caller with no heat would rather speak to someone. Text back catches the ones who would otherwise be gone.

What should a missed call text from an HVAC company say?

Say who you are, that you missed their call, and ask one easy question, such as what is happening with their system. An HVAC company should keep it to two short sentences and make sure a reply gets an answer straight away.

Does the text come from my HVAC company's main phone number?

An HVAC company keeps its main phone number. The text is sent from a texting number registered to the company, which may differ from the one the customer dialled. Ask any provider which number the customer will see and how the company is named in the message.

See where your business is losing customers.

The free audit is a 30-minute video call. We go through the five places a customer can slip away: found, answered, booked, showed, came back. The plan is yours whether or not you hire us.