How much do missed calls cost a med spa?
By the Margin Media team · Updated
What missed calls cost a med spa is a sum you can do in five minutes: missed calls a week, times the share that were new clients, times how many of those would have booked, times what a new client is worth over a year. The inputs are yours, and the phone log has the first one.
What goes into the sum?
Four numbers, each from your own records and none from an industry report. Multiply them together, then by the weeks in a year. Be cautious with each one. If the answer is still large with cautious inputs, the phone is costing you real money; if it is small, your problem is somewhere else.
- Missed calls a week, from your phone provider's log.
- How many of those were new enquiries, from calling a sample back.
- How many new enquiries book when you do answer, from last month's diary.
- What a new client spends in their first year, from your booking software.
Where do you get the missed-call count?
From your phone provider, as a report of unanswered calls by hour and day. Ask for a full month. Separate office hours from lunch, evenings and weekends, because the fix for each is different. Then call ten of the numbers back and ask what they wanted. That sample tells you how many were new clients.
What does the sum leave out?
It leaves out the client who would have referred a friend, and the cost of the ad that made the phone ring in the first place. It also leaves out the calls that were answered badly, in a rush, by someone in the middle of a checkout. Those don't appear on any log, which is why it is worth calling your own spa and listening.
How does Margin work this out with a med spa?
The free audit is a 30-minute call on Google Meet. On it, one client is followed through Found, Answered, Booked, Showed and Came back, and the biggest leak is costed from your own numbers.
If the phone is the leak, Mia, the AI receptionist, can answer every call or only the ones your desk misses, and text back anyone who hangs up within a minute once carriers approve your number. If it is not, you will be told that instead.
What Margin sets up for this.
- Mia, the AI receptionist, on every call
- Missed calls texted back within a minute
- Your portal: every call, text and booking
What a business needs is decided on its audit. It is a one-time setup fee and a monthly fee, with exact numbers on the audit.
How Margin works for med spasSee the portal with a sample businessThe Med Spa Accelerator
Related questions
How many calls does a med spa miss?
Only its own phone log can say. Any med spa can ask its provider for unanswered calls by hour for the last month. The figure differs widely between a spa with two coordinators and one where the desk is alone.
Are all missed med spa calls lost clients?
No. Some are suppliers, sales calls and existing clients who will ring again. That is why a med spa should call a sample back and count only the new enquiries when working out what the missed calls cost.
Is a missed call worse for a med spa than a missed web form?
Both lose the client if nobody replies, but a caller wanted to talk right then. A med spa caller who gets voicemail may try the next spa straight away, while a form can still be rescued by a fast text.