Why do my med spa ads get leads that never book?
By the Margin Media team · Updated
Med spa ad leads fail to book mainly because nobody reaches them while they are still interested. Someone fills in a form on Instagram in the evening, the front desk calls the next afternoon, and by then they have forgotten or booked elsewhere. Slow replies, a single call attempt and a vague offer do more damage than the ad itself.
What happens to a lead between the form and the first call?
Usually nothing, for hours. If your spa answers that evening by text or call, you are talking to someone who still remembers asking. If the reply comes the next day from a number they don't know, it gets ignored.
Read your last twenty leads and write two times beside each: when it came in and when someone first tried to reach them. That gap tells you more than any ad report.
Is it the ad or the follow-up?
It can be either, and you can tell them apart. If leads answer and say they never asked about a consult, the ad or the form is the problem: the offer is vague or the form is too easy to send. If leads simply never pick up, the follow-up is the problem.
- The ad names one treatment and one next step, a consult.
- The form asks one real question, such as what they want help with, so an accidental tap does not become a lead.
- Every lead gets a text and a call within the hour, not one voicemail.
- You count booked consults and consults that showed, not leads.
What should you count instead of leads?
Count booked consults and how many showed. A campaign that brings forty forms and two consults is worse than one that brings ten forms and four. Divide what you spent on the campaign by the consults that showed up. That is the figure to compare month to month.
How does Margin handle ad leads for a med spa?
Margin builds and runs the ads in an account your spa owns, with a booking page for each campaign. Every lead is called or texted within a minute and followed up by text until they book or say no. Mia, the AI receptionist, books the consult onto the portal calendar and tells your office.
Two limits to know. Texting starts once phone carriers approve your spa's texting number, which takes from a few days to a couple of weeks. And questions about whether a treatment suits someone go to your team, not to Mia.
What Margin sets up for this.
- Ads on Facebook and Instagram, in an account you own
- Follow-up until they book or say no
- Booking onto your calendar
- Your portal: every call, text and booking
What a business needs is decided on its audit. It is a one-time setup fee and a monthly fee, with exact numbers on the audit.
How Margin works for med spasSee the portal with a sample businessThe Med Spa Accelerator
Related questions
Are Facebook and Instagram leads worse than Google leads for a med spa?
They are different, not worse. Someone searching Google for a med spa is already looking. Someone who taps an Instagram ad was scrolling a moment ago, so a med spa has to reach them faster and follow up longer before they book a consult.
How many times should a med spa follow up with an ad lead?
Until they book or say no. One call and one voicemail is not follow-up. A med spa should plan several attempts by text and phone over a couple of weeks, spaced out, each one short and easy to answer.
Should my med spa stop running ads if leads don't book?
Not before checking how fast leads are contacted. If a med spa takes a day to reply, a better ad will produce the same result. Fix the reply time first, run for a month, then judge the ad on consults that showed.