How do I follow up with med spa leads who go quiet?
By the Margin Media team · Updated
Follow up with quiet med spa leads by text, several times over a few weeks, with short messages that are easy to answer. A person who asked about a treatment and went silent has often not decided against it. They got busy, got nervous, or wanted time to think. Stop when they book or tell you no.
Why do med spa leads go quiet?
Usually for ordinary reasons. Life got in the way, they wanted to think about it, they were comparing two spas, or they felt awkward about not being ready. Few of those are a no. A lead who hears nothing more assumes the spa has moved on; a lead who gets one polite nudge may well reply with a time.
What are the steps for a follow-up routine?
Write the routine down once and run it the same way for every lead. What makes follow-up fail is not the wording. It is that the second and third messages depend on someone remembering to send them.
- Reply to the first enquiry within minutes, so the follow-up continues a conversation instead of starting one.
- Send a second text the next day that offers two specific consult times.
- Wait a few days, then send a short message asking if they would still like to come in.
- Try once more the following week, at a different time of day.
- Send a last message that says you will stop, and how to reach you later.
- Record every lead's outcome as booked, said no or no answer, and review the list monthly.
What should the messages say?
Keep each one to two sentences. Name the spa, mention that they asked about a visit, and ask one question that can be answered with a word. Do not explain the treatment or argue for it by text: that belongs in the consult, with a provider. Never send a wall of text, and never more than one message in a day.
How does Margin follow up for a med spa?
Mia, the AI receptionist, keeps texting anyone who asked and didn't book until they book or say no. When they reply, she offers an open time and books the consult onto the portal calendar, and your office is told. You can read every thread in the portal.
This runs on your spa's own texting number, which carriers must approve first, and that takes from a few days to a couple of weeks. If a lead asks something clinical, Mia passes it to your team.
What Margin sets up for this.
- Follow-up until they book or say no
- Booking onto your calendar
- Your portal: every call, text and booking
What a business needs is decided on its audit. It is a one-time setup fee and a monthly fee, with exact numbers on the audit.
How Margin works for med spasSee the portal with a sample businessThe Med Spa Accelerator
Related questions
How long should a med spa keep following up with a lead?
Until the person books or says no. For a med spa that means several short texts spread over a few weeks, then a final message. After that, the lead can go on the list for a later win-back campaign.
Is it pushy for a med spa to text a lead more than once?
Not if the messages are short, spaced out and easy to decline. A med spa lead asked to be contacted. What feels pushy is a long sales message, several texts in one day, or carrying on after someone said no.
Should a med spa call or text leads who went quiet?
Text. Someone who stopped replying to a med spa is unlikely to pick up a call, and a voicemail asks more of them. A short text can be answered in seconds, at a moment that suits them.