How do I get more Google reviews for my cosmetic surgery practice?
By the Margin Media team · Updated
A cosmetic surgery practice gets more Google reviews by asking every willing patient, at a good moment, with a direct link, and by making the ask private and optional. Privacy is the difference in this field: some patients will never post publicly about a procedure, and the request has to respect that without making them explain.
Why are reviews harder to get in cosmetic surgery?
They are harder because a review is public and the procedure was private. A happy patient may not want their name beside a surgeon's on Google where colleagues can see it. That is their right. The practice's job is to make it easy for the ones who are willing, and to ask everyone the same gentle way.
How do you ask?
Ask in a set way, so it does not depend on who remembers. The steps below take a few minutes a day once they are habit.
- Choose the moment, such as a follow-up visit where the patient has said they are pleased.
- Ask in person first, in a sentence, and mention that a review can be brief.
- Send a text the same day with a link that opens your Google review page directly.
- Keep the procedure out of the message, so nothing private appears on a phone screen.
- Reply to every review with thanks, without confirming any detail of the patient's care.
- Check each month how many requests were sent and how many reviews arrived.
What should a practice never do?
Never offer a reward for a review, never ask only the patients you expect to be glowing, and never write or edit one yourself. Google's rules forbid all three, and so may the rules of your profession. Be careful with replies too: a practice responding to a public review should not reveal anything about the person's care.
How does Margin ask for reviews for a cosmetic surgery practice?
After the visit, Mia, Margin's AI receptionist, sends a thank-you text with a link to leave a Google review. It comes from your practice's own texting number, which is why it starts only once phone carriers approve that number, in days to a couple of weeks.
Which visits trigger the text and what it says are agreed with you on the audit, since the right moment in a cosmetic practice is not always the first appointment. Reviews also feed your Google profile and local ranking, which Margin can work on alongside.
What Margin sets up for this.
- Review requests after each visit
- Google profile and local ranking
What a business needs is decided on its audit. It is a one-time setup fee and a monthly fee, with exact numbers on the audit.
How Margin works for cosmetic and elective medical practicesSee the portal with a sample businessThe Surgery Accelerator, for plastic surgeons
Related questions
Can a cosmetic surgery practice offer a discount for a Google review?
No. Google does not allow rewards for reviews, and a cosmetic surgery practice may also be bound by its own professional rules on testimonials. Ask plainly, make it easy, and accept that some patients will decline.
When is the best time to ask a cosmetic surgery patient for a review?
When the patient has told you they are happy, which in cosmetic surgery may be at a later follow-up visit and not straight after the procedure. A practice should pick the visit that fits each procedure.
How should a cosmetic surgery practice respond to a bad review?
Briefly, politely and without discussing the patient's care in public. A cosmetic surgery practice should thank them for the feedback, invite them to contact the office directly, and take its own professional advice on anything serious.