What does a missed call cost a hair restoration clinic?
By the Margin Media team · Updated
A missed call costs a hair restoration clinic the value of a procedure multiplied by the chance that caller would have become a patient. No outside figure is reliable, so work it out from your own records: missed calls a week, times the share who would have booked, times the share who go ahead, times what a procedure is worth.
What is the sum?
The sum has four parts, and every one comes from your own clinic. Missed new-patient calls in a week. The share of answered new callers who book a consultation. The share of consultations that go ahead to a procedure. What a procedure is worth to the clinic. Multiply the four. That is a week of missed calls in money.
Where do you find each number?
You find them in records you already have. An hour with the call log and the calendar is enough for a first answer. Rough numbers are fine.
- Missed calls: your phone provider's call log, filtered to unanswered calls.
- How many were new patients: compare the numbers with your patient list.
- Share who book: last quarter's new enquiries against consultations booked.
- Share who go ahead: consultations attended against procedures booked.
- Value of a procedure: your own accounts, using a typical case and not your largest.
Why is the true cost often higher than the sum?
The sum leaves things out. A caller who reaches voicemail and books elsewhere will not be back next year. They will not refer a friend or leave you a review. And if the call came from an ad, you paid for it to ring. None of that appears in a call log.
How does Margin work out the cost for a hair restoration clinic?
On the free 30-minute audit, we do this sum with you, on your numbers, and cost the biggest leak across five steps: Found, Answered, Booked, Showed, Came back. The written plan is yours to keep.
If the leak is the phone, Mia, our AI receptionist, answers every call or only the missed ones, and a caller who hangs up is texted back within a minute once carriers approve your number. The price is a one-time setup fee and a monthly fee, with exact numbers on the audit.
What Margin sets up for this.
- Mia, the AI receptionist, on every call
- Missed calls texted back within a minute
- Your portal: every call, text and booking
What a business needs is decided on its audit. It is a one-time setup fee and a monthly fee, with exact numbers on the audit.
How Margin works for cosmetic and elective medical practicesSee the portal with a sample businessThe Surgery Accelerator, for plastic surgeons
Related questions
How many calls does a typical hair restoration clinic miss?
There is no typical figure worth trusting. A hair restoration clinic can get its own in ten minutes by asking the phone provider for last month's unanswered calls, split by hour of the day and day of the week.
Are all missed calls at a hair restoration clinic lost patients?
No. Some are suppliers, existing patients or wrong numbers, and some callers try again. A hair restoration clinic should count only new numbers that never reached a person and did not call back.
Is it worth paying to answer every call at a hair restoration clinic?
Do the sum first. If a week of missed calls at your hair restoration clinic is worth more than a month of whatever would answer them, it is worth it. If your phone rarely rings unanswered, spend the money elsewhere.