How do I fill my med spa's calendar in a slow month?
By the Margin Media team · Updated
A med spa fills a slow month fastest by going back to people who already know it: past clients who are overdue, enquiries that never booked, and consults that never returned. New advertising takes weeks to produce bookings. A text to someone who has already sat in your chair can fill a room this week.
Who should you contact first?
Start with the people closest to booking. Each group below already has your number or has been through your door, so the message is a reminder, not a pitch. Pull each list from your booking software and work from the top.
- Clients who had a consult and never booked the treatment.
- Clients whose usual rebooking time has passed.
- People who enquired in the last three months and went quiet.
- Clients who cancelled and were never rebooked.
What are the steps?
Keep it small and answer everything. A quiet month is filled by conversations, not by one large broadcast, so the pace is set by how many replies your front desk can handle in a day.
- Pull the four lists from your booking software and remove anyone who asked not to be contacted.
- Write a short text for each list that names your spa and gives one clear way to reply.
- Send in small batches so the front desk can answer every reply the same day.
- Offer two specific open times in the first reply instead of asking when suits.
- Follow up once, a few days later, with anyone who didn't answer.
- Note which list produced bookings, so next slow month you start there.
What about discounts?
A discount is your decision, and it can train clients to wait for the next one. A plain invitation with open times is worth trying first. Check your state's rules and your medical director's view before promoting any treatment by text, and only message people who agreed to hear from you.
How does Margin help a med spa in a slow month?
Margin runs a win-back campaign to your past clients, and Mia, the AI receptionist, follows up by text with anyone who asked but didn't book, until they book or say no. Replies are handled and consults booked onto the portal calendar, with your office told.
Texting can only start once carriers approve your spa's texting number, so this is set up before the slow month, not during it. Ads can be added for the treatments you want more of, in an account you own.
What Margin sets up for this.
- A win-back campaign to past customers
- Follow-up until they book or say no
- Booking onto your calendar
- Ads on Facebook and Instagram, in an account you own
What a business needs is decided on its audit. It is a one-time setup fee and a monthly fee, with exact numbers on the audit.
How Margin works for med spasSee the portal with a sample businessThe Med Spa Accelerator
Related questions
When are med spas slow?
It varies by spa, by region and by treatment mix, so check your own calendar for the last two years. A med spa that knows its quiet weeks in advance can start contacting past clients a fortnight before them.
Should a med spa run ads in a slow month?
It can, but ads take time to turn into consults. A med spa gets a quicker result from past clients and unbooked enquiries. Start the ads before the quiet stretch so the bookings land in it.
How often can a med spa text past clients?
Only as often as it has something useful to say, and only to people who agreed to receive texts. A med spa that messages weekly gets opt-outs. An invitation when a client is due is plenty.