Will my med spa clients mind talking to an AI receptionist?
By the Margin Media team · Updated
Some med spa clients will mind, and the honest answer depends on what they would have got otherwise. Set against a warm coordinator who knows them, an AI is second best. Set against voicemail at eight at night, it is a clear improvement. Clients mind far more when an AI pretends to be a person or can't hand them to one.
What do clients actually object to?
Not the technology so much as three behaviours: being deceived, being trapped, and being misunderstood. An AI that claims to be human loses trust the moment it is found out. One that can't pass a caller to a person feels like a wall. One that answers a different question from the one asked wastes their time.
Which calls suit an AI and which don't?
The line is fairly clear in a med spa, and it is worth writing down before anything is switched on. Show the list to your providers and your medical director, and let them move things across it.
- Suits: booking or moving a consult, hours, location, parking, what you offer.
- Suits: a new enquiry at night that would otherwise reach voicemail.
- Does not suit: a concern after a treatment, which needs a clinician.
- Does not suit: a complaint, or a client who is upset.
- Does not suit: whether a treatment is right for someone.
How do you introduce it without upsetting regulars?
Start with the calls nobody was answering: after hours and overflow. Your regulars still reach the coordinator they know during the day. Tell your team first, so nobody hears about it from a client. Then read the first week's calls yourself and judge by what callers said, not by what you feared.
How does Margin's AI receptionist handle this for a med spa?
Mia never pretends to be a person. Asked if she is an AI, she says yes, and you decide whether she says so in her greeting. You also choose whether she answers every call or only the ones your team misses. When a caller asks for a person, she tells the office and steps aside.
Every call's transcript is in the portal, so you can read exactly how clients responded. Clinical questions and anything urgent go to your team. To hear her as a client would, call (689) 345-9108.
What Margin sets up for this.
- Mia, the AI receptionist, on every call
- Your portal: every call, text and booking
What a business needs is decided on its audit. It is a one-time setup fee and a monthly fee, with exact numbers on the audit.
How Margin works for med spasSee the portal with a sample businessThe Med Spa Accelerator
Related questions
Should a med spa tell callers they are speaking to an AI?
Yes, at the very least when asked. A med spa trades on trust, and a caller who discovers they were misled will not forget it. Whether to say so in the greeting is a choice; denying it never is.
Will older med spa clients use an AI receptionist?
Age predicts less than the task does. A med spa client of any age who wants to move an appointment at nine at night is glad to get it done. Anyone who wants a person should be able to get one.
What happens when an AI receptionist can't answer a med spa caller's question?
A well-set-up one doesn't guess. It takes the caller's details and passes them to the med spa's team with the conversation attached, so the person who calls back already knows what was asked.